Fine Modern Watches And Writing Instruments


Auction House

Auction Catalogs
Art Direction, Branding, Creative Direction, Editorial Design, Publication, Typography
Baer & Bosch Auctioneers is known for their extensive auction offerings of rare and unusual items. We have been lucky enough to work with them and are excited about our collaborations over the years. With a well-curated selection, we wanted to make it easy for Baer & Bosch’s clients browsing through their catalogs to see just how remarkable everything was. Our approach’s blend of photography and design provides a fresh perspective to cataloging auction lots. A combination of imagery and striking colors showcases the featured lots of each auction. The result is a catalog that’s both artful and functional.
The Nonsuch Media team found that a competitive market drives luxury auction houses. The small niche auctions allow for better customer service and rare auction finds. We examined the auction process from a macroscopic perspective, looking beyond individual transactions into how they relate to one another to more accurately predict what drives bidders to bid and win. We knew Baer & Bosch Auctioneers needed a custom solution to address their specific needs.
The Baer & Bosch team needed a visually pleasing auction catalog with modern elements for their featured lots. We used contemporary font and color choices along with visuals that would speak the language of today’s customers and provide an attractive view inside what is essentially pre-owned merchandise. The result was eye-catching yet elegant, perfect in its simplicity while also being very informative at the same time – making it easy for potential buyers to make informed decisions on which lot they should bid on next!
Explorer Baer & Bosch Auctioneers’ Fine Modern & Vintage Watches auction catalog from  June 23, 2018.

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