Watch Auction: No 14


Auction House

Auction Catalogs
Art Direction, Branding, Creative Direction, Editorial Design, Publication, Typography
Baer & Bosch Auctioneers is always looking for ways to be more creative with their watch auction catalogs. They never use the same-old, boring descriptions that are typical in most auctions and have even started incorporating beautifully crafted illustrations as part of the experience. We were tasked to create a new style catalog to highlight featured lots. Baer & Bosch uses striking colors and clear graphics to make their auction catalogs stand out. Baer & Bosch’s elegant, simple style is iconic in the world of auctions because it highlights simplicity- an attribute that helps potential buyers focus on individual items.
We created various concepts for different pages and styles within a catalog- one that was more traditional with numbers or one that had an illustrated feel. The chosen illustration would depend on what they wanted to present their watch auctions. Once the watch department decided on the style, we made sure everything from the fonts to colors was cohesive throughout every page of this new auction catalog and all other aspects of Baer & Bosch’s branding. It is essential that any changes are carefully considered so as not to disrupt brand identity seen across all mediums – print layout, website graphics, etc.
Baer & Bosch Auctioneers’ history in the luxury watch auction industry dates back for a decade. This auction house knows how important it is for their clients to receive an attractive, professional-looking catalog showcasing all of the timepieces such as Omega, Patek Philippe, Rolex, Vacheron Constantin, and Breguet, up for auction. Baer & Bosch Auctioneer also specializes in collectible luxury wristwatches, vintage clocks, pocket watches, contemporary art, skateboards, and designer art toys. The perfect cover illustration can be as unique and exciting as the collection it’s promoting. The Baer & Bosch Auction House is known for its attention to detail. Their catalogues are not only created with the aesthetics of their covers in mind, but they also contain a signature look and feel that sets them apart from other auctions across the globe.
Baer & Bosch Auctioneers held an unusual auction on Oct 12, 2019, featuring rare hard-to-find watch boxes. View their auction catalog Collectors Watch Boxes Auctioneers: No 15.

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